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“凉粉西施”李华:立志打造中国版“麦当劳”

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时间:2018-07-17 10:11:27  来源:央视网  作者:

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“凉粉西施”李华:立志打造中国版“麦当劳”

1998年,由四川省南充市政府组建的国营“川北凉粉”店因被商标抢注歇业,职工李华成为一名下岗女工。从培植农产品种植到创造就业,一步步实现带动周边农民致富增收,李华和她的川北凉粉正走上一条产业扶贫的探索之路。


李华(右) 资料图

  李华(右) 资料图

互联网的快速发展改变了当今大部分商业业态的运行模式,很多企业或乘着“互联网 ”的翅膀崛起和腾飞,或在这样的商业热度之下调整和找寻着新的生存之道。川北凉粉作为四川南充一道地方名特小吃,它是唯一获得国家授予的中国名特小吃的凉粉品种,也是唯一一个凉粉品牌的中华老字号。

1998年,由四川省南充市政府组建的国营“川北凉粉”店因被商标抢注歇业,职工李华成为一名下岗女工。此后近20年间,这名怀揣梦想的“凉粉妹”凭借着坚定的信念和拼劲,经历创业、商标回购、连锁直营等,在各级妇联组织和政府的帮助下,硬是走出了一条自己的成功道路。

她将“川北凉粉”这个地方饮食名片一步步推向全国,打造成四川省著名商标、四川非物质文化遗产等,李华也因此在2017年荣获全国“三八红旗手”荣誉称号。

一波三折 情定“川北凉粉”

“川北凉粉是个好品牌,也沉淀了我儿时的很多记忆。”

小时候,自从李华跟家人一起在南充老模范街街头吃了一碗凉粉之后,就对这滑滑、细细、可口的凉粉留下了深刻记忆。18岁时,她抓住机会进入国营南充“川北凉粉”店,师从第五代传人何碧玉,一干就是7年。

1998年,这家国营老店被迫歇业,全体员工下岗。那一年,李华25岁。她心里憋着一股劲儿,“我能做什么?怎么做?”

“那时候很想创业,但苦于没有资金和门路。”2001年,在顺庆区妇联组织的一次下岗女工培训会上,不甘于现状的李华向区妇联提出创业想法,有幸得到区妇联明确支持。25岁的李华下定决心:“我一定要重振川北凉粉!”

在南充市政府和市妇联组织的帮助下,李华和丈夫任其胜五赴重庆,最终以20万元价格回购“川北凉粉”商标,与老川北凉粉店重组成立四川川北凉粉饮食文化有限公司。

回购商标后,李华又各地考察餐馆,最终选择在南充涪江路重新开业。刚开张的“川北凉粉”店只有10张餐桌,5名女员工,但生意却非常红火,顾客们对小店的凉粉都赞不绝口。之后,丈夫也辞去公职和她共同经营小店,夫妻俩立志打造中国版“麦当劳”。

中西合璧 做成中国版“麦当劳”

“川北凉粉”品牌能够得以迅速发展,源于李华始终保持清醒的头脑与忧患意识。

2013年,李华当年创业的第一家涪江路“川北凉粉”店因其所在地道路拓展被拆除,但由于李华一直努力扩展店面增加知名度,此时,她已经在南充市区开了10家“川北凉粉”店了。同年,在区妇联的带动下,李华又对“川北凉粉”的经营进行了彻底改革。“要想让川北凉粉发扬光大还必须有文化来支撑。”

编辑: 肖昌希


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